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Super Bowl parking fees announced

09:12 PM CDT on Tuesday, August 24, 2010

By JEFF MOSIER / The Dallas Morning News
jmosier@dallasnews.com

Face value for Super Bowl tickets is expected to be $1,000-plus for the priciest sections, which is nearly triple the cost of the best seats for a Dallas Cowboys game.

Those who land one of those sought-after tickets won't have to pay much of a premium for parking, though. Spaces in the Cowboys Stadium lots should be comparable to parking on an ordinary Sunday.

Officials with Gameday Management Group – the NFL's transportation contractor for the Super Bowl – said Thursday they expect individual parking spaces to go for $71 plus tax and several hundred dollars for buses. A large percentage of parking spaces at Cowboys Stadium cost $75 including tax for an ordinary game.

Gameday officials said details about parking will start appearing online at clickandpark.com in October. Parking passes for many of the 25,000 spaces won't go on sale until Dec. 8.

Fans shouldn't expect an immediate parking sellout. The commercial services buy parking passes first, and then individuals buy their passes much later.

"With every elimination, there's a sales pickup," said Cristine Paull, a vice president of operations at Gameday. "And then once the championship games are held and we know which teams are coming, that's typically our strongest volume of general car parking sales."

Still fresh for fans

Even with Cowboys Stadium now in its second season, a top team official said he's not worried about the newness wearing off and attendance dipping.

Stephen Jones, a Cowboys executive vice president, pointed to the crowd at last week's preseason home opener against the Oakland Raiders. That game drew 72,282 fans, only slightly fewer than the 75,720 that went to the first preseason game played last year in Arlington. That 2009 game against the Tennessee Titans was the first Cowboys game played in Arlington.

This season's opener "was very highly attended," Jones said during a media conference call this week. "As you know, in the NFL, sometimes you really have issues with no-shows [in the preseason]. ... I think we're going to have tremendous interest."

About 100 more people turned out for the Raiders game than for the second home preseason game last year.

Jones said the attendance will remain good as long as the team plays well.

"The stadium is not going to do all the work," he said.

A soccer match earlier this summer drew fewer than half as many people as another match last year. Mexican soccer teams Club America and San Luis FC drew 27,061.

A year ago, Club America and England's Chelsea FC played in front of 57,229. Although Chelsea has a much higher international profile than the San Luis team, North Texas also has a large population of Mexican-American soccer fans.

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