Dallas tourism officials want to attract more diverse visitors.

The Dallas Convention & Visitors Bureau recently teamed up with the Dallas Black Chamber of Commerce to launch a visitor site aimed at African-American travelers.

The site, www.visitblackdallas.com, and its companion visitor guide feature dining, entertainment and shopping destinations around the city that may be of particular interest.

That includes long-standing attractions such as African American Museum at Fair Park and the Freedman's Memorial north of downtown.

But it also calls attention to spots that folks who haven't visited in a while may not know about.

Among those is Screen Door, which opened earlier this year at One Arts Plaza and touts a trendy take on soul food favorites such as shrimp and grits and chicken and waffles.

It also includes Brooklyn Jazz Café on South Lamar Street.

Phillip Jones, the DCVB's chief executive, said the site reflects changes in the city and its diversity.

"People often have a perception of Dallas as a very monolithic community," he said. "The African-American contributions to the city have been significant, and we want to showcase them and introduce them to a new group of travelers."

Mr. Jones hopes it will be a lucrative effort. Leisure and business travel by African- Americans represents a $40 billion market, according Black Meetings & Tourism magazine.

The new Web site is the latest effort by the DCVB to target niche groups.

Since 2005, the bureau has added similar sites for Latino, Asian and gay/lesbian/bisexual and transgender travelers.